NSU Research Contributions

Title : Nokia 3310: Welcome Back!

Authors : Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed

Abstract : The Nokia brand is trying to make a comeback after it was sold by Microsoft to HMD Global. This case highlights Nokia’s growth in the cellphone industry and its attempted comeback with the iconic Nokia 3310 phone. It questions the potential product life cycle of the retro phone to understand the brand’s market grabbing potential. The case discusses some of the strategies HMD Global is using to penetrate the market, and ultimately asks: what strategies can the company use to succeed in the fiercely competitive cellphone market? Future growth opportunities and ways to increase the brand’s market share are also discussed.

Journal : Sage Business Cases	Volume :	Year : 2019	Issue :
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