Title : Innovative Technologies Preference for Slimming Treatment


Authors : Hasliza Hassan , Abu Bakar Sade and Muhammad Sabbir Rahman

Abstract : According to a recent report, Malaysia is the most obese country in Asia. Although most Malaysians tend to be aware of obesity, it is becoming a problem of national agenda, especially in urban areas. In fact, it has attracted many healthcare related providers, such as slimming centres to aggressively offer innovative services using advanced technologies for the treatment of obesity. This research is developed through critically reviewing secondary information published by various research scholars and general observations to propose a research direction based on Malaysian responses towards the innovative services and technologies being offered by the slimming centres for the treatment of obesity.


Journal : International Journal of Business and Management Volume : 1 Year : 2017 Issue : 2
Pages : 01-06 City : Edition : Editors :
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