NSU Research Contributions
Title : Customer’s patronage decision toward health insurance products: Mediation and multi-group moderation analysis.
Authors : Rahman, M. S., Abdel Fattah, F. A. M., Zaman, M. & Hassan, H. (
Abstract : The purpose of this paper is to examine the influence of service quality, customer’s satisfaction and religiosity on customer’s patronage decision toward health insurance products. The paper also assesses the influence of religiosity on customer’s patronage decision. The influence of customers’ satisfaction as mediation between service quality and customer’s patronage decision was also measured.
|Journal : Asia Pacific Journal of Marketing and Logistics||Volume : 30||Year : 2017||Issue : 1|
|Pages : 62-83||City :||Edition :||Editors :|
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