NSU Research Contributions
Title : Consumer engagements, resources, and roles for value co-creation
Authors : Husain Akareem
Abstract : Extant literature indicates that value co-creation (VCC) has three major dimensions: consumer engagement, consumer resources, and consumer roles. Most of the previous studies focused on one or two dimensions of VCC, however holistic view of VCC considering all three dimensions is proposed in this conceptual paper. Theoretical definitions are proposed considering the conceptualization of cocreated value, consumer engagement, consumer resources, and consumer roles. This paper offers research propositions highlighting the interrelationships of three dimensions of VCC and their combined influence on co-created value. This conceptual paper helps academic researchers and managers to understand VCC holistically and design their product and services with better value.
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| Pages : | City : Brisbane | Edition : | Editors : |
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| Proceeding Title : Australian and New Zealand Academy of Management (ANZAM) | Institution : | Issuer : | Number : |