NSU Research Contributions
Title : Patient’s behavioral intention: public and private hospitals context
Authors : Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H.
Abstract : The purpose of this paper is to examine a patient’s behavioral intention in a comparative analysis between public and private hospitals in the context of a developing country. Perceived service quality and corporate image both were found to have a positive direct effect on patient’s behavioral intention for both public and private hospitals. While emotional satisfaction was found not to influence patient’s behavioral intention for public hospitals, it was found to fully mediate the perceived service quality-behavioral intention relationship and partially mediate the corporate image-behavioral intention relationship for private hospitals. Experience economy was found to partially mediate the corporate image-behavioral intention relationship for public hospitals, while it was found to partially mediate both the perceived service quality-behavioral intention and corporate image-behavioral intention relationships for private hospitals.
|Journal : Marketing Intelligence & Planning||Volume : 36||Year : 2018||Issue : 3|
|Pages : 349-364||City :||Edition :||Editors :|
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