NSU Research Contributions

Title : Political Business Strategies: The Case of Bangladesh

Authors : Muslima Zahan

Abstract : Political business is termed as the businesses developed by or develop politician. Business owners want political support for achieving higher profitability with power exercise and incumbent politician (Members of Parliament) want huge amount of money backed by big entrepreneur. This study explores that political business strategy in Bangladesh is focused on profit maximization (54%); sustainable growth (11%), diversification (11%) and power exercise (9%). Likewise, the political strategy of businessmen-politician is on social welfare (57%), self-actualization (19%), power gain (13%) and economic gain (8%). This project also reveals their preferred business sectors as Apparel (24%), Banking & Insurance (18%), Real estate 15% and Media & Communication 12%. Likewise, their preferred wealth are Bond, LC & Share (38%), Cash (30%), Deposits in Banks & Financial Institutions (23%), and Gold and Jewelries 6%. This strategic investigation develops a diamond model on this political business strategy including wealth and sectors.

Journal : North South Business Review	Volume : 11	Year : 2021	Issue : 2
Pages : 71-87	City :	Edition :	Editors :
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