NSU Research Contributions

Title : HungryNaki: Challenges of an Emerging Online Food Delivery Service in Bangladesh

Authors : Jashim Uddin Ahmed

Abstract : HungryNaki, which roughly translates to ‘not hungry anymore’, became the first online food delivery service in Bangladesh upon launch in 2013. Though it remains the largest Bangladeshi-owned and operated online food delivery service, it has not been able to capitalise on either its first-mover advantage or local knowledge and has fallen far behind its chief rival, the German-based Foodpanda which operates in 26 countries worldwide. As it has grown, so too has criticism of its delivery times and billing transparency, with the end result being the loss of consumer trust. In this case study, students will be asked to take a close look at the business model and practices of HungryNaki in order to develop a strategy to alter its business practices to regain consumer trust, attract new customers and improve market position.

Journal : Sage Business Cases	Volume :	Year : 2017	Issue :
Pages :	City :	Edition :	Editors :
Publisher :	ISBN :	Book :	Chapter :
Proceeding Title :	Institution :	Issuer :	Number :