NSU Research Contributions
Title : A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective
Authors : Muhammad Sabbir Rahman, Md. Mahmudul Haque and Abdul Highe Khan
Abstract : Not only the organization needs empirical data but also they need a model to understand how to integrate service quality and experience economy concepts to discover the customer’s behavioural intention to select a service provider. The purpose of this conceptual paper are to critically review and identify the gaps in current literature on service quality and experience economy, building relationship between functional quality; technical quality; experience economy towards customer’s behavioural intention in selecting a broadband internet service operator when service quality and consumer’s perception play as a mediating variable. The proposed conceptual framework assist broadband internet service providers to understand how technical and functional quality; peak experience can contribute to understand the consumer’s behavioral intention in selecting a broadband service operator’s services. In addition this paper presents an analysis in various aspects of service quality and experience economy and come up with a conceptual framework which may value to researchers in consumer behavior field and mangers in marketing field to provide better service quality to the end users.
| Journal : International Journal of Business and Management | Volume : 7 | Year : 2012 | Issue : 18 |
| Pages : 115-129 | City : | Edition : | Editors : |
| Publisher : | ISBN : | Book : | Chapter : |
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