NSU Research Contributions
Title : Mediating Effect of Employee’s Commitment on Workplace Spirituality and Executive’s Sales Performance: An Empirical Investigation
Authors : Muhammad Sabbir Rahman, Mahmud Habib Zaman, Afnan Hossain, Mahafuz Mannan, Hasliza Hassan
Abstract : Purpose –This study aims to develop a comprehensive framework that conceptualizes and measures the antecedents of the sales executive’s performance with regards to workplace spirituality and employee’s commitment. Design/methodology/approach – This research applied a cross-sectional survey design to test the proposed hypotheses. Data were collected from 160 sales executives who were working in various services and manufacturing organizations. Findings – The results suggest when sales executives experience workplace spirituality; they feel more committed to their respective organizations and influence activities relating to sales performance. Research limitations/implications – The study collected data for the constructs from the same source, simultaneously. This can produce the risk of common method variance, leading to an inflation of statistical relationships. A longitudinal research design may also be suitable. Practical implications – By improving spirituality climates in the workplace, managers can enhance employee’s commitment and, thus, individual sales officers may boost up their sales performance. It is likely that occurs because sales executives react reciprocally towards their respective company that satisfies their spiritual needs. Originality/Value – The paper contributes by filling the gaps in literature related to sales marketing, where empirical studies on workplace spirituality have been scarce. This study is the first of a kind to include workplace spirituality, commitment towards executive’s sales performance from the perspective of a developing country.
| Journal : Journal of Islamic Marketing | Volume : | Year : 2019 | Issue : |
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