Title : Using IEC materials for mass communication: experiences of an arsenic mitigation project in Bangladesh

Authors : Zabed Hossain1, Md. Quaiyum1 and Md. Jakariya2

Abstract : Different types of IEC materials were used in BRAC’s arsenic mitigation project (June 1999-December 2001). Printed IEC (Information, education, and communication) materials included posters, leaflets, stickers, booklets, carryfolders, flashcards, class routine cards, prayer time clocks, and letters. The effectiveness of these materials is assessed. Experiences gained in using them to communicate with rural people are discussed. The findings are expected to help policy makers in selecting appropriate printed IEC materials to raise awareness among the arsenicaffected people of Bangladesh.

Journal : Bangladesh Journal of Mass Communication and Publishing Volume : Year : 2003 Issue :
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