NSU Research Contributions

Title : Swadeshi: The strategic collaborative approach between eight competitors in the fashion industry

Authors : Jashim Uddin Ahmed, Anisur R. Faroque

Abstract : Fashion has played a vital role in encouraging the traditional aspect of Bangladesh through national products or through international markets for garments. Though Bangladesh is widely known for its large-scale, low-cost and capital-efficient readymade garments sector, the national market offers clothing attires that appeal to individuals with new trends in fashion. Keeping such a culture and tradition in the centre of fashion, an integration of eight local fashion houses under a single roof, exhibiting a trend of cooperation and competition in exploiting together, started a collaborative approach known as ‘Swadeshi’. This paper provides the background, detailed analysis on the evolution and success story, and outcome of the strategic negotiation between the eight competitors of these fashion houses under ‘Swadeshi’. Finally, the paper examines how other similar industries engaging in such collaborated competition can be new avenue of further research.

Journal : Journal of Strategic Contracting and Negotiation	Volume : 3	Year : 2017	Issue : 1
Pages : 20-37	City :	Edition :	Editors :
Publisher :	ISBN :	Book :	Chapter :
Proceeding Title :	Institution :	Issuer :	Number :