NSU Research Contributions
Title : Multidimensional political marketing mix model for developing countries: An empirical investigation
Authors : Tamgid Chowdhury, Shaneela Naheed
| Journal Title: Journal of Political Marketing | Volume Number: DOI: 10.1080/15377857.2019.1577323 | Publication Year : 2019 |
| Pages : 1-29 |
| Keywords: Political marketing, Bangladesh, election campaign, polling, promotion, political parties |
