NSU Research Contributions
Title : How Signalling Mechanisms Reduce ‘Lemons’ from Online Group Buying (OGB) Markets? A Study of China
Authors : Mohammad Hossain, Shams Rahman, Tamgid Chowdhury, Caroline Chan, Xiaoyan Yang, Qingxin Su
| Journal Title: International Journal of Physical Distribution & Logistics Management | Volume Number: 48 | Publication Year : 2018 | Issue Number: 7 |
| Pages : 658-681 |
| Keywords: China, Information asymmetry, Consumer behaviour, Signaling theory, Lemon market theory, Online group buying |
