NSU Research Contributions
Title : Constructing perceived intention to use smart phones at Bottom of the Pyramid (BOP)
Authors : Mahmud Habib Zaman, Zarjina T. Khalil, Sabbir Rahman, Sheikh Morshed Jahan
| Journal Title: North South Business Review | Volume Number: 8 | Publication Year : 2017 | Issue Number: 1 |
| Pages : 1-15 |
| Keywords: BOP, Smartphones Perceived intention to use, TAM, TRA, Bangladesh |
