NSU Research Contributions
Title : Cases on Marketing Theories: Perspectives from Bangladesh
Authors : Mehree Iqbal, Ishrak Hamid Kathok
| Book Chapter Title: Lost in the Market: Legacy Footwear’s Struggle to Build Brand Equity in B2C | Publication Year : 2026 | |
| Index: other | ISBN (Electronic): 9789843705327 | Publisher Name: North South University Press |
| Edition : Second | ||
| Funding Source : None |
|
Direct Sustainable Development Goals : SDG9 Industry, Innovation & Infrastructure |
| Collaboration: Partner University |