NSU Research Contributions
Title : Local versus global brands: The internationalization process in Food and Beverage Industry
Authors : Muslima Zahan, Zulfa Zim
| Publication Year : 2019 | |
| Pages : 58-66 | Location : Dhaka |
| Proceeding Title : Conference proceedings of the Centre for Business & Economic Research (CBER) The Business and Management Review, Volume 10 Number 5 December 2019 |
| Keywords: Internationalization process; global business; local brand, global brand, Food & Beverage Industry; Quality products; Premium P |