NSU Research Contributions
Title : Fried in Controversy: KFC Malaysia and the Geopolitical Boycott Stemming from the Palestine-Israel Conflict
Authors : Quazi Tafsirul Islam, Tilottama Singh, Quazi Tahsinul Islam, Muhammad Faisol Chowdhury
| Publication Year : 2025 | |
| Index: other (Google Scholar, ProQuest, Summon, EBSCO, Ex Libris Prim) | Publisher Name: SAGE Business Cases Originals |
| Publication/Engagement Type : Case Study |
| Funding Source : None |
|
Direct Sustainable Development Goals : SDG4 Quality Education SDG8 Decent Work & Economic Growth SDG16 Peace, Justice & Strong Institutions |
Indirect Sustainable Development Goals : SDG9 Industry, Innovation & Infrastructure SDG17 Partnership for the Goals |
| Collaboration: Partner University | Keywords: Boycotts, conflict, Malaysia, branding, customers, brand loyalty, consumer behavior, industry, crisis management, strategic man |
