NSU Research Contributions
Title : Bangladesh’s Dynamic Toilet Soap Market: The Case of Keya
Authors : Jashim Uddin Ahmed, Asma Ahmed, Fatema Begum, Mohammad Abdul Majid, Gitiara Kabir
| Journal Title: South Asian Journal of Business and Management Cases | Volume Number: 7 | Publication Year : 2018 | Issue Number: 2 |
| Pages : 156-164 |
| Keywords: Bangladesh, Keya Cosmetics Ltd., promotion, above the line, below the line, toilet soap market |
