NSU Research Contributions
Title : Conceptualizing Consumer Ethnocentrism in a Developing Country: Validity and Applicability of CETSCALE in Bangladesh
Authors : Tamgid Chowdhury, Masud Rahman
| Journal Title: Journal of Asia-Pacific Business | Volume Number: 15 | Publication Year : 2014 | Issue Number: 1 |
| Pages : 27-53 |
| Keywords: consumer ethnocentrism, developing country, sociodemographic groups, Bangladesh |
