NSU Research Contributions
Title : Customer’s Patronage Decision towards Health Insurance Products: Mediation and Multi-group Moderation Analysis
Authors : Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Zaman, Hasliza Hassan
| Journal Title: Asia Pacific Journal of Marketing and Logistics | Volume Number: 30 | Publication Year : 2018 | Issue Number: 1 |
| Pages : 62-83 |
| Keywords: Service quality, Customers’ satisfaction, Religiosity, Consumer’s patronage decision, Health insurance |
