NSU Research Contributions
Title : Choice Criteria for Mobile Telecom Operator: Empirical Investigation among Malaysian Customers’
Authors : Muhammad Sabbir Rahman, Ahasanul Haque, Ismail Sayeed Ahmed
| Journal Title: International Management Review (IMR) Journal | Volume Number: 7 | Publication Year : 2011 | Issue Number: 1 |
| Pages : 50-57 |
| Keywords: service quality; price; brand Image; customers’ perception |