NSU Research Contributions
Title : A Theoretical Model of Political Marketing in Developing Countries: A Case of Bangladesh
Authors : Tamgid Chowdhury, Shahneela Naheed
| Journal Title: North South Business Review | Volume Number: 8 | Publication Year : 2017 | Issue Number: 1 |
| Pages : 52-72 |
| Keywords: Political marketing, marketing mix, voters, developing country, Bangladesh |