NSU Research Contributions
Title : Customer’s patronage decision toward health insurance products: Mediation and multi-group moderation analysis.
Authors : Rahman, M. S., Abdel Fattah, F. A. M., Zaman, M. & Hassan, H. (
| Journal Title: Asia Pacific Journal of Marketing and Logistics | Volume Number: 30 | Publication Year : 2017 | Issue Number: 1 |
| Pages : 62-83 |
| Keywords: Service quality, Customers’ satisfaction, Religiosity, Consumer’s patronage decision, Health insurance |
