NSU Research Contributions
Title : Customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market
Authors : Mahafuz Mannan, Md. Fazla Mohiuddin, Nusrat Chowdhury, Priodorshine Sarker
| Journal Title: South Asian Journal of Business Studies | Volume Number: 6 | Publication Year : 2017 | Issue Number: 2 |
| Pages : 142-160 |
| Keywords: Customer satisfaction, PLS-SEM, Switching intentions, Bangladesh mobile telecommunications market, Perceived alternative attrac |
