NSU Research Contributions
Title : Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-Wom, online brand familiarity and online brand experience
Authors : Muhammad Sabbir Rahman, Mahafuz Mannan
| Journal Title: Journal of Fashion Marketing and Management | Volume Number: 22 | Publication Year : 2018 | Issue Number: 3 |
| Pages : 404-419 |
| Keywords: e-WOM, Consumer’s purchase behaviour, Fashion clothing, Information adoption, Online brand experience, Online brand familiarity |
