NSU Research Contributions
Title : Identifying the decision criterion for choosing beauty parlor and salon: A marketing communication perspective
Authors : Syeda Shahbazi, Husain Akareem
| Journal Title: International Journal of Business and Management Invention | Volume Number: 2 | Publication Year : 2013 | Issue Number: 10 |
| Pages : 18-26 |
| Keywords: Decision criteria, beauty parlor and salon, service quality, employee competencies, brand image, pricing |