NSU Research Contributions
Title : Patient’s behavioral intention: public and private hospitals context
Authors : Rahman, M. S., Mannan, M., Hossain, M. A., & Zaman, M. H.
| Journal Title: Marketing Intelligence & Planning | Volume Number: 36 | Publication Year : 2018 | Issue Number: 3 |
| Pages : 349-364 |
| Keywords: Service quality, Experience economy, Corporate image, Emotional satisfaction, Patient’s behavioral intention, Public and priva |