NSU Research Contributions
Title : A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective
Authors : Muhammad Sabbir Rahman, Md. Mahmudul Haque and Abdul Highe Khan
| Journal Title: International Journal of Business and Management | Volume Number: 7 | Publication Year : 2012 | Issue Number: 18 |
| Pages : 115-129 |
| Keywords: consumers’ perception, service quality, technical quality, functional quality, experience economy, consumers’ purchase intenti |
