NSU Research Contributions
Title : A theoretical model of political marketing mix in developing countries: Case of Bangladesh
Authors : Dr. Tamgid Ahmed Chowdhury, Shahneela Naheed
| Journal Title: North South Business Review | Volume Number: 8 | Publication Year : 2017 | Issue Number: 1 |
| Pages : 52-72 |
| Keywords: Political Marketing, Markting Mix, Voters, Deeveloping Country, Bangladesh |