Title : Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities


Authors : Muhammad Sabbir Rahman, Md.Afnan Hossain, Mahmud Habib Zaman


Publication Year : 2018
Pages : 171
ISBN : 9781522578918
Other Information:
Keywords: Brand Equity, Business Ethics, Customer Experiences, Customer Support, Integrated Marketing Communication, Marketing Implicatio