NSU Research Contributions
Title : Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Authors : Muhammad Sabbir Rahman, Md.Afnan Hossain, Mahmud Habib Zaman
| Publication Year : 2018 |
| Pages : 171 |
| ISBN : 9781522578918 |
| Keywords: Brand Equity, Business Ethics, Customer Experiences, Customer Support, Integrated Marketing Communication, Marketing Implicatio |