NSU Research Contributions
Title : Advertising Effectiveness of Different Media in Promoting Technology Oriented Ideas among Young Consumers: A Multidimensional Study
Authors : Tamgid Chowdhury, Tasmia Tushi
| Journal Title: Journal of Asia-Pacific Business | Volume Number: 17 | Publication Year : 2016 | Issue Number: 4 |
| Pages : 293-317 |
| Keywords: Bangladesh, media effectiveness, multidimensional index, young consumers |
