NSU Research Contributions
Title : Consumer Online Purchase Behavior of Local Fashion Clothing Brands: Information Adoption, e-WOM, Online Brand Familiarity and Online Brand Experience
Authors : Muhammad Sabbir Rahman, Mahafuz Mannan
| Journal Title: Journal of Fashion Marketing and Management: An International Journal | Volume Number: 22 | Publication Year : 2018 | Issue Number: 3 |
| Pages : 404-419 |
| Keywords: e-WOM, Consumer’s purchase behaviour, Fashion clothing, Information adoption, Online brand experience, Online brand familiarit |
