NSU Research Contributions
Title : M-payment Adoption for Bottom of Pyramid Segment: An empirical investigation
Authors : Mehdi Hussain, Abu Mollik, Raechel Johns, Muhmmad Sabbir Rahman
| Journal Title: International Journal of Bank Marketing | Publication Year : 2018 |
| Keywords: Bottom of pyramid, Developing country, UTAUT2, Lifestyle compatibility, M-payment |
