NSU Research Contributions
Title : Barbie in a Wheelchair: Mattel’s Respect to Customer Voice
Authors : Jashim Uddin Ahmed, Ayesha Tahsin Ananya, Kazi Pushpita Mim, Asma Ahmed, Sarika Iqbal
| Journal Title: FIIB Business Review | Volume Number: 9 | Publication Year : 2020 | Issue Number: 3 |
| Pages : 181-186 |
| Keywords: Barbie, Mattel, Inc., disabled dolls, physical disability, black Barbie, IDIC model, customer centrism |
