Title : Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country


Authors : Jashim Uddin Ahmed, Md. Humayun Kabir Chowdhury, Ishrat J. Synthia, Ishrat Sultana


Journal Title: ASEAN Marketing Journal Volume Number: 5 Publication Year : 2013 Issue Number: 2
Pages : 111-124
Other Information:
Keywords: Bangladesh, pharmaceutical industry, brand, products, medicine, price