NSU Research Contributions
Title : Exploring critical factors for measuring Brand Health: perspectives from NBFI customers
Authors : Md. Afnan Hossain, Mahmud Habib Zaman, Muhammad Sabbir Rahman
| Journal Title: International Journal of Business & Management Toronto | Volume Number: 5 | Publication Year : 2018 | Issue Number: 1 |
| Keywords: Brand Health, Focus Group, NBFI, Brands, Bangladesh |